Immensely popular youth brand ‘Uth Oye’ launched their first flagship store at Ali Towers, MM Alam Road, on June 10, 2011

It was a special one day launch managed by J&S and featured performances by Quadrum and a ‘crazy photobooth’

The ‘Uth Oye’ store, decorated with art interiors, graphic design installations and a retro arcade machine features fun, featured lively yet socially responsible collections of t-shirts, jeans, bags and other accessories.

Fashion giants such as Neelofar Shahid and Amna Kardar also graced the event with their presence.