Speaking to IANS after the meeting, the actor whose recent film ‘Delhi Belly’ has done very well commercially, said: “We are launching this campaign with the aim of reaching each and every child in the country. I will be the face of the campaign.”
“There are four very important steps that we are going to cover in this campaign. Starting right from the time when the baby is in the womb of the mother, where the feeding of the mother is the most important, to the time the child’s feeding includes not only breast feeding, but also natural food,” he said.
A ministry official said that Aamir met the minister along with his creative team, led by lyricist Prasoon Joshi.
“He made a presentation on his concept and how he plans to spearhead the campaign on arousing consciousness among people about ill effects of malnutrition and prevent children from the trap of malnutrition,” the official said.
Aamir said: “I am an entertainer when I am acting in a film and I am a social person when I am associated with an issue like this.”